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Trying to grow your social media channels? What matters is that you have a strategy in place to help guide your online presence so it's consistent with who you are as a brand or individual. Take a look at these tips to build a high-gear strategy!
Define your goals.
The first step in any social media strategy is to define your goals. This sounds obvious, but it’s surprising how many people skip this step.
Defining your goals is so important because it shapes everything else you do on social media. If you have no specific goal in mind, then it’s easy to get distracted and lose focus on what's really important.
It's also critical to be ambitious when setting goals for social media growth—but don't overreach and make them unrealistic! Instead, aim for realistic targets that are within reach.
Find your voice.
The first step in creating a social media strategy is to know who you are, how you want to represent your brand, and what kind of audience you want to attract. These three things will inform everything that comes after it, so they need to be at the forefront of your mind as you move forward.
Know yourself: Who are you? What do you stand for? Why should people care about what it is that makes up your company or organization?
Know your audience: Social media isn’t just about connecting with customers; it’s also about connecting with people with the same interests and values. So how do we go about identifying them?
Know your audience.
Know your audience.
Understand their needs and wants.
Know what they are looking for.
Know what they like and do not like.
Know what they share, or don't share.
Know how to reach them
Create a content strategy.
A content strategy is a plan for what content you will create and when. It helps you to focus on what your audience needs, rather than just posting whenever you can think of something new.
If you want to grow your social media presence, it's important that your content is relevant to the people who follow or like your page. A good strategy will keep people coming back and make sure they always know where to find more information about the things they care about.
Be strategic about which platforms you use.
The second step to growing your social media is choosing the right platforms for your audience.
If you are targeting a younger audience, like teens, they are likely more active on Snapchat and Instagram than Facebook and Twitter.
If you're trying to reach business customers, LinkedIn and Google+ might be better suited than Snapchat or Twitter. You can also create separate accounts for different groups of consumers or communities of interest so that each group feels like they have its own place on your site.
Use paid advertising strategically.
When you use paid advertising, you can choose your audience: age, location, interests, etc. You can also target specific keywords in the search ads that will help boost clicks.
In this way, paid advertising can grow your audience while driving traffic to your website (and increasing sales).
Conclusion
It’s time to put your social media marketing into high gear! With a well-thought-out strategy, you can grow your fanbase and engage with your audience in ways that will help them connect with your brand. Remember: the key is to be strategic about which platforms you use and how often.
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